I’m writing in the evening, as I often do after a day in the kitchen, accompanied by a cup of coffee and a small (well, smallish) piece of freshly baked brownie.
Today I’m sampling, again, the Christmas pudding Brownie that has been such a hit for the festive season, while contemplating the year that will forever stick in so many people’s minds. Do not get me wrong, dear reader, I am not melancholy, despite knowing only too well of the pain and suffering that 2020 has bought to so many of us. No, I am simply letting the year flick through my mind – from the beginning when my diary and order books were looking so healthy, to the latter part of March when the wedding industry simply toppled sideways and then onwards through the year. Many people I know had to dig that bit deeper for inspiration – finding new ways to connect with their customers with new products or services.
It goes without saying that for many people this year has been testing. Lockdown 1 reduced our daily lives to an almost unrecognisable version of before. Walking outdoors for a short amount of time became the ‘get out of jail,’ card that so many of us looked forward to. Everyday activities were instantly stopped, the roads were empty, and my social life came to an abrupt halt!
I must admit though, I did love the peace and quiet as the pause button was pressed.
The pandemic has bought many awful things to this world, but it has introduced a whole new way to stay connected – via the magic of Zoom!
Despite reservations, zooming has become part of everyday life. For me, I can hold client meetings on it, showing designs and drawings to my couples and then posting or delivering cake samples for them to try. I’ve also met many new contacts through on-line meetings and BNI.